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Korean Traditional Alcohol: Makgeolli — JIPYEONG BREWERY

Korean Traditional Alcohol: Makgeolli — JIPYEONG BREWERY

Every country has its own traditional alcohol. Due to the global popularity of K-content, Soju is probably the most internationally recognized Korean alcohol today. However, Soju became popular more because of Korea’s drinking culture than for its complexity of flavor, and historically, it is not Korea’s oldest

Korea’s Sanitary Pad Price War: Coupang at ₩99 vs. Daiso at ₩100

Korean Market Signals

Korea’s Sanitary Pad Price War: Coupang at ₩99 vs. Daiso at ₩100

₩99 at Coupang. ₩100 at Daiso. That is the price of a single sanitary pad in South Korea today. At first glance, this may look like a typical ultra-low-price competition. But beneath the surface, this is not simply a battle over margins. It is also a strategic signaling

The World's Fiercest Battlefield: 4 Defining Features of Korea's E-commerce Ecosystem

Korean Market Signals

The World's Fiercest Battlefield: 4 Defining Features of Korea's E-commerce Ecosystem

South Korea, alongside China, stands as one of the top three most intense and advanced e-commerce markets globally. Beyond just being "convenient," here are the four powerful characteristics that define the unique landscape of the Korean market. 1. Ultra-Fast Delivery: "Tomorrow is Too Late"